1.
About
Artevo is a modern mobile app I designed to help artists showcase, sell, and share their artwork globally through a clean, intuitive, and artist-centered experience.
Problem
Discovering and buying original art should be inspiring — but too often, it’s complicated, time-consuming, and inaccessible. Most platforms feel clunky or impersonal, leaving buyers scrolling endlessly through mass-produced prints instead of finding genuine, one-of-a-kind pieces. For those who want to collect real art, there’s no simple, trustworthy way to do it right from their phone.
Solution
Artevo makes owning art as effortless as admiring it. Designed for a seamless mobile experience, it lets anyone explore, connect with, and purchase original artwork from talented creators around the world — all in just a few taps. Clean design, secure payments, and thoughtful curation turn the act of buying art into an experience that feels personal, beautiful, and human.
2.
Design Process
The design process was an iterative journey that seamlessly blended research, ideation, design, and testing — with each stage overlapping to refine insights, enhance usability, and craft a meaningful experience for artists and collectors alike.
Ideation
User Flow
Low-Fidelity Wireframes
Interactive Wireframes
2.
Research
User research
User persona
Competitive Analysis
Informational Architecture
Functional Analysis
1.
Design
Visual Concept
Design System
3.
Testing
Interactive Prototype
User Testing
Iterations of Edits
4.
3.
User Personas
Based on user research 4 distinct personas were defined - each with unique motivation, behavior, needs and pain points.
4.
User Flow
The user flow was designed to create a seamless and intuitive journey, guiding users effortlessly from discovering artwork to completing a purchase — all with a focus on clarity, simplicity, and emotional engagement.
5.
The welcoming screen with a curated collage of artworks and an elegant logo that reflects creativity and sophistication and button guide users smoothly into their artistic journey.
The login screen features a clean and minimal design focused on clarity and user trust. It allows users to access existing accounts, create new ones, or conveniently sign in using Apple, Google, or Facebook accounts.
For users who prefer not to sign up or log in, the app also provides the option to skip this step and continue exploring seamlessly.
A brief personalization step allows users to select their preferred art styles, enabling a more tailored and engaging in-app experience.
After completing sign-up and personalization, users are welcomed with an introductory screen that marks the beginning of their Artevo journey.
6.
Wireframes
High-fidelity wireframes were developed to establish clear user flows and ensure an intuitive structure prior to visual design refinement.
7.
Main Screen / Homepage
The user flow was designed to create a seamless and intuitive journey, guiding users effortlessly from discovering artwork to completing a purchase — all with a focus on clarity, simplicity, and emotional engagement.
8.
Brand Identity
The name Artevo combines “art” and “evolution,” symbolizing the continuous growth and transformation of creativity. It also reflects a balance of style and professionalism — with A letter expressed in an elegant calligraphic form and Evo in a clean, modern sans-serif, representing the harmony between artistry and innovation.
/Icon
A
The icon features a calligraphic letter A, symbolizing the fluid strokes of an artist’s brush and the expressive nature of creativity. Its elegant yet minimal form embodies the essence of artistic craftsmanship refined through modern design.
/Colors
Light Grayish Red
#f0e9ea
rgb (240, 233, 234)
#d1b9bf
rgb(209, 185, 191)
#bb989f
rgb(187, 152, 159)
#9c6874
rgb(156, 104, 116)
#894b59
rgb(137, 75, 89)
Burgundy
#6b1e2f
rgb (107, 30, 47)
#611b2b
rgb(97, 27, 43)
#4c1521
rgb(76, 21, 33)
#3b111a
rgb(59, 17, 26)
Dark Ruby
#2d0d14
rgb (45, 13, 20)
This color palette is built around burgundy and its shades to create a sense of warmth, sophistication, and artistic depth. From a professional standpoint, it gives the app a polished and timeless look that feels both premium and inviting.
Psychologically, burgundy evokes passion, creativity, and confidence — emotions that connect deeply with both artists and collectors.
Its lighter and darker tones bring balance and versatility, adding richness and visual harmony that reflect the beauty and complexity of art itself.
Satoshi
Regular, Bold
9.
Artist Page
9.
Artwork Page
9.
Search
The Search page allows users to explore artists, artworks, styles, and other categories with ease, making discovery intuitive and engaging.
9.
Favorites
The Favorites page gathers all saved artworks in one place, featuring a prominent Buy button to encourage purchases and a subtler Remove option to minimize impulsive deletions, creating a balanced and thoughtful user experience.
The Cart page displays all artworks the user intends to purchase, along with a detailed breakdown of artwork prices, shipping, and taxes — ensuring full transparency and eliminating any hidden costs.
9.
Cart
The Profile page presents essential user information such as name, profile photo, and number of followed artists, while also providing access to app settings, payment options, and account preferences.
9.
Profile
10.
Outcome
The final Artevo design successfully blends art, technology, and simplicity into one seamless mobile experience. Users can effortlessly discover, connect with, and purchase artwork from artists worldwide — all within a few taps. The app delivers a sense of trust, elegance, and creativity, making art feel more accessible while maintaining a premium aesthetic.
Through thoughtful UX research, clean navigation, and a refined visual identity, Artevo redefines how people experience digital art shopping — transforming what was once a complex process into an intuitive, inspiring journey.
Duration:
2 Months
Screens:
30+
Hours:
100+
Program:
Figma
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connect!
Made with ❤️ by Aleksa
2025